Social media is an amazing tool that, when utilized effectively, can promote connection, build communities, nurture relationships and inspire well-being.
Social media meets people’s desire to be seen and heard and to connect and be part of a community of like-minded people.
Your ideal client wants to connect with you. The question is, in a crowded social world how do you stand out so that your ideal client takes notice? How do you get them to connect with your product and or service?
Storytelling is the oldest form of communication. Stories help us to make sense of the world and enable us to emotionally connect with a character, an experience, an event, a product or service.
Telling your story can help people to connect with your vision, mission, and values.
I’m a wife and I’m a mom. A storyteller and a community builder.
I have a background in Sustainable International Development. And had a promising career in International Development.
A move prompted a shift in priorities and I found myself adjusting to life with little ones underfoot. In the early days, I structured and organized my daily activities the same way that I organized my work responsibilities – plan, implement, evaluate.
A few years later and an opportunity emerged to work in the field of social media. The community building aspect of it appealed to me. In addition, the nerd in me was excited to develop and test out theories.
My education background informs my process. I’m very strategic – I plan, implement, evaluate then rinse and repeat. Constantly modifying my approach based on data.